CUSP – The Community for Understanding Scale Up
The Community for Understanding Scale Up (CUSP) is a group of nine organizations working across 3 regions with robust experience in scaling social norm change methodologies in various contexts— the Center for Domestic Violence Prevention (CEDOVIP), Intervention with Microfinance for AIDS and Gender Equity (IMAGE), the Institute for Reproductive Health at Georgetown University, Oxfam, Puntos de Encuentro, Raising Voices, Salamander Trust, Sonke Gender Justice, and Tostan.
CUSP originated in 2016, when Raising Voices and Salamander Trust began informal conversations about challenges and opportunities in their own methodologies, SASA! and Stepping Stones respectively, being taken to scale. In response, they organized CUSP, a Community of Practice, to draw on a broader collective of experiences on social norms change interventions to prevent violence against women and girls (VAWG) and improve sexual and reproductive health and rights (SRHR).
With over 120 years of combined experience, each member of CUSP has developed a unique methodology designed to promote social norms change. Although the methodologies range from group-based initiatives, community mobilization, and mass media campaigns, they are drawn together by a commitment to key principles, aspirations and value, including:
- Prioritizing agency of the communities with which we work
- Reinforcing positive social norms that contribute to a community’s well-being
- Creating space for questioning and dialogue on the social norms that contribute to inequality
- Recognizing that transforming social norms is fundamentally about challenging the status quo
CUSP represents a unique perspective of evidence-based methodologies from organizations that have worked both autonomously and with a variety of partners to implement, adapt, and/or scale their interventions. Based on the growing demand for social norms change programming from donors, CUSP reflects critically on what it takes to adapt and scale their methodologies effectively and ethically.
Learn more about CUSP ideas:
Brief September 2017:
On the cusp of change: Effective scaling of social norms programming for gender equality, (2017)
Presentation for the Sexual Violence Research Initiative (SVRI) Forum, September, 2017 Rio de Janeiro, Brazil
Presentation for the Social Behavior Change Communication Conference, April 2018, Bali, Indonesia
CUSP December 2018 Case Study Collection:
- A blog about our collective CUSP work, on the SVRI website
- Social Norms at Scale: Overview of CUSP’s Collective Insights for Understanding Scale-Up
- Case Study 1: Insights from GREAT
- Case Study 2: Insights from IMAGE
- Case Study 3: Insights from SASA!
- Case Study 4: Insights from Stepping Stones
- Case Study 5: Insights from Tostan
- Combined Case Study Collection.
Article in May 2019 edition of Journal of Sexual and Reproductive Health and Rights:
Interested in learning more about CUSP or sharing your experiences about scaling up VAW prevention programming? You can contact us through this form.